A crowdfunding effort to pay for free theater screenings of “Captain Marvel” for girls and young women has now raised more than $60,000, three times its original goal.
Donors include Ellen DeGeneres’ “The Ellen Show” and NBCUniversal’s E! News, which each gave $10,000 to the GoFundMe campaign. Currently, 1,186 donors have given $61,157 to the campaign at gofundme.com/captainmarvel.
“Every girl deserves to know she can be a hero,” says the campaign’s page on GoFundMe, which launched Jan. 8.
The #CaptainMarvelChallenge crowdfunding initiative was started by We Have Stories, the organizer behind the #BlackPantherChallenge, which last year raised more than $1 million and provided free screenings of “Black Panther” for 73,000 children. The “Captain Marvel” campaign was launched in partnership with Girls Inc. of Greater Los Angeles, which serves girls in Title I schools in South Los Angeles, Watts and Compton.
“Captain Marvel” hits theaters Friday, March 8, which is also 2019 International Woman’s Day (during Women’s History Month). The movie is significant because of its female-empowerment message. “Everyone should have an opportunity to see women in roles they can aspire to one day be, roles that show women as strong, smart and bold,” the organizers say on the GoFundMe page. “From a teacher to a fighter pilot — or a superhero. This is an opportunity to continue to empower girls to be just that.”
Funds from the campaign will go toward purchasing tickets and renting out theaters for “Captain Marvel” showings. Any additional funds raised will go toward Girls Inc. LA and We Have Stories to support different programming efforts, according to the organizers.
At the current donation amount, the #CaptainMarvelChallenge will provide free tickets to nearly 2,000 kids. GoFundMe charges a transaction fee of 2.9% plus 30 cents per donation.